Analytics: five years on, but still behind the curve Undeniably, Forrester’s view of the market suggests that businesses’ ability to use analytics to drive powerful, profitable decision-making is way behind where it should be. There is no panacea for this shortfall, so let’s not pretend that there is. But simple common sense tells us that solutions that are slow to provision, unreliable in performance, costly to manage, and devoid of proven cost benefit are hardly likely to drive uptake. Don’t be the service provider or integrator that gets stuck with one.

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